Development of Cloth Design in the Function of Market Policy in the Enterprise

Abstract

Market is the place, where exchange takes place, where people, consumers and manufacturers meet who want to complete the process of reproduction by selling products. Marketing as an economic and scientific discipline, concerned with continuous decision making, enterprising engagement, and above all, human relationship to consumers, gives them support. At the market, where the competition is always present; the consumer is an object making decisions and choices. Man is always the center of marketing interest and therefore defining a product from the point of view of marketing means defining it from the point of view of utility for the consumer. Market and design of products create an unseperabble connection because a well formed product with all its properties is a true means to satisfy one‘s demands. Varteks-Tivar, with a tradition of many years, a high level of technique, technology, organization, economical business operation and marketing devotes great attention to the development of products or collection. Some experiences and achivments are elaborated in this paper.